BEHIND THE BRAND

Since the beginning, KUR8TED has championed an authentic and intentional relationship with sports and fashion. Masculine - Feminine the product has become synonymous with modern and timeless; it works for everyone. We stand in our guiding principle; good style is hard to define.

Our story started with a simple idea

What if WNBA apparel felt as bold, fresh, and intentional as the league itself?

So we created Kur8ted — a brand where every piece is curated (yep, that’s the name) with purpose and pride. From clean, minimal staples to statement drops that celebrate the power of the game, we’re here to shift the narrative and bring real representation to the forefront.

BUILDING COMMUNITY

Kur8ted is apparel, but it’s also advocacy. It’s about pushing for more visibility, more respect, and more space for women in sports. Whether you're repping your favorite player, pulling up to a game, or just living your day — Kur8ted lets you wear your values with pride.

We’re not here to ride a trend. We’re here to build legacy.

Crewnecks & Sweatshirts

Clean silhouettes meet bold messaging. Our crewnecks and sweatshirts are modern staples that deliver warmth without the bulk. They’re ideal for transitional weather, post-game hangs, or pulling up to the arena in effortless style.

SHOP CREWNECKS

Hoodies

Our heavyweight hoodies are the cornerstone of Kur8ted style — ultra-soft, premium feel with a structured fit that holds its shape. Whether layered or solo, they’re made for comfort, built for style, and designed to make a statement without saying a word.

SHOP HOODIES

T-Shirts

We believe a T-shirt can say a lot — and ours speak volumes. With graphic-led designs, subtle nods to WNBA legends, and drops that celebrate iconic moments, our tees are made to stay in heavy rotation. Soft, breathable, and built to last.

SHOP TEES

Limited Drops & Special Collabs

We go beyond the basics with curated capsules and limited edition drops that spotlight the stories, players, and cultural moments shaping the W. These collections are intentionally small-batch — because some things are worth keeping exclusive.

Brooklyn Roots, Global Energy

Born in the heart of Brooklyn, Kur8ted reflects the creative pulse of the city — a place where basketball is culture and every corner holds a story. That energy fuels what we do. But our reach is bigger than one borough. We’re building a global community of fans, athletes, and allies who believe in showing up for the W.

Best Sellers

Inspired by the Game, Designed for the Fan: Kur8ted WNBA Apparel.